Email marketers are on a continuous quest to maximize the performance of their email marketing campaigns.
With more and more readers viewing emails from smaller devices — particularly on mobile — marketers need rethink their strategies and tools to reach and engage their smartphone wielding customers.
Let’s take a look at what doesn’t work in email marketing campaigns in order to get on the right track:
1. Sending Unresponsive Emails
For the first time, we can claim that more emails are being read on mobile devices than desktops.
The number of emails opened from devices other than desktop computers has grown at a steady pace, with recent figures showing that mobile email accounts for up to 70 percent of all email opens.
So if you haven’t already, consider investing in responsive design elements so the content you send will be dynamic and will adjust to the recipient’s actual screen size.