After Writing 500+ Pieces of Content and Analyzing the Most Popular Content Today, This Is What I Learned About “Engaging Content”.
It’s been building to this point for the last 5 years…
I saw it coming. I was powerless to stop it…
What is it?
Shock. Your audience is in shock. Content shock.
They’re overwhelmed with the content that lands in their inboxes and social media feeds every minute of every hour of every day.
And you have to pay the price.
Because there’s a limit to the amount of content we can consume. More importantly, there’s a limit on the amount of content we’re willing to consume.
And we’ve become more discerning than ever.
Content that doesn’t engage your readers won’t do anything to enhance your brand, let alone increase your conversions, leads and sales. It gets glossed over. Lumped in with the masses. Ignored.
That accounts for around 75% of the content out there, according to the latest reports.
Engaging content, however, gets read and shared.
It ranks better in search results.