One of the best ways to make a successful website is to create lots of content.
So it is important for you to know that your best content writer might be sitting next to you.
That’s right, you may have the resources that you need already in your organisation . . .
Let’s face it – the most informative and interesting articles our one is based on practical day-to-day experience.
Who hears me awesome testimonials from raving fan customers? Your team do.
Who hears anecdotes about the use of your products? Your team do.
And who has the most experience of your product after you and your team? Your customers do.
And who has the most contact with your customers? It’s either you, or your team members.
So who do you think should be writing your website articles and blog posts?
- Your team
- Your customers
Your best content writer might be sitting next to you!
First up: you, because you probably have the most passion about your business and about your products.
Your team are next in line because they are at the coal face of your business interacting with your clients and suppliers.
And yes, even your customers can write blog articles and posts for your website as they are using your product every day.
If you can’t possibly arrange any of the first three options, then content writers are next in the list.
And while there are some very good content writers available, you still cannot beat the first hand experience of using your products.
Well, that is quite simple really!
What should you do now?
- Talk to your team and your customers about contributing content.
- And then talk to Hotpink Websites about how to est that up on your website.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Remember – Your best content writer might be sitting next to you