You wouldn’t buy business cards and then leave them in your desk draw.
You wouldn’t make a TV advert and not run it.
And you would not organise a party and not send out the invitations . . . Would you?
I tell my clients that building a website is like opening a shop in the very back blocks of the newest industrial estate that no one has heard of yet.
There is no passing traffic – no one knows you are there.
And it will stay that way until you take action.
Believe it or not, some successful websites started from zero and used TV advertising to build their profile. An example of this is http://www.carsales.com.au/ and more recently, our clients at http://bistrotea.com.au/
Many forms of traditional mass media are used to promote websites, including:
- Television advertising
- Television programs, such as Biggest Loser
- Newspaper advertising
- Magazine advertising
- Sponsorships for sport and other
As with any form of advertising, these are about building a profile for the website.
Telling people where to find the website.
But there are other ways to do this, equally important, that many business owners are still ignoring, including:
- Google Adwords, (paid advertising on Google)
- Google page ranking, (or search engine optimisation – SEO)
- Social media networking
- Social media advertising, (e.g. Facebook paid advertising)
- Authority publishing, (blog authoring)
Ignoring some or all of these strategies is like organising a magnificent party and then forgetting to end out the invitations.
There is great food, lively music, awesome decorations . . . And very few people there to enjoy them.
So if you’ve thrown a party, (figuratively speaking), and no one has turned up see what your website is all about, talk with your website guy or gal at your next scheduled Quarterly Website Review meeting.
All good website companies offer these, don’t they?
Oh no!, that’s right . . . Only Hotpink Websites include these in the website package.
Anyway . . . talk with your website guy or gal about getting more people to your party!
Well, that is quite simple really!
What should you do now?
- Talk with your website guy about getting more people to your party!
- Want some help or ideas? Just contact us at Hotpink Websites now.
Consider your life as a party, to be experienced and shared with everyone you know! And enjoy every minute that you have been blessed with, and share that joy with everyone that you cross paths with…