You want raving fans

How did this man sell 6 cars per day, every day for 15 years?

And do you want the same results in your business?

There was a time, a decade or so ago, when you could almost guarantee that someone would read your email because so few emails were being sent.

And because there were so much direct-mail being used for marketing, it was highly likely that your letter would be put aside and not read for some time, if at all.

These days it is the other way around.People receive so much email, and it is so easy to delete an email, that you can not be sure that your email marketing will be read and retained unless it has high relevance to the reader at the time.

(Having said that, we still highly recommend email marketing and social media connectivity as a cornerstone of your website platform because it does work!)

On the other hand, now, people receive so little direct mail these days that a letter or card sent in the post is almost guaranteed to be opened, read and retained.

Let’s take a detour . . .

. . . and meet the World’s Greatest Salesman, as recorded by the Guinness Book of World Records!

http://www.joegirard.com/Home/

Joseph Samuel Gerard, better known as Joe Girard, (born November 1, 1928 in Detroit, Michigan) is recognized by the Guinness Book of World Records as the world’s greatest salesman for twelve consecutive years.
Between 1963 and 1978, he sold 13,001 cars at a Chevrolet dealership, or an average of 6 cars each and every working day.

http://en.wikipedia.org/wiki/Joe_Girard