A few weeks ago, we added Yoast internal linking to Yoast SEO Premium for English.
We released the same feature for German earlier this week.
In this post, I’ll explain how the earlier released Insights laid the groundwork for this feature, how we compose the list of linking suggestions, and why Yoast internal linking is currently only available for a limited set of languages.
So what does the internal linking tool do?
While working on your post, our internal linking tool will give you suggestions on which posts you could consider linking to because they are about related topics.Linking to these posts will help you create a better site structure.
To know which posts we should show in the Yoast internal linking meta box, we first need to find out what all your posts are about.
For this, we use the data we’ve already gathered for the Insights box, that you’ll find beneath the content analysis:
But how do we get to this list of five words and word combinations?
Let’s take a look at the steps we take when we analyze a post for its most prominent words.
Step 1: Getting all relevant single words
First, we want to know which relevant 100 single words are most frequently used in the post.
We therefore start by making a list with all words from the text.
Next, we remove words like ‘the’, ‘you’ and ‘to’ from this list.
Articles, pronouns, prepositions and other function words are simply too widely used to be truly relevant to a text.
If we wouldn’t filter out words like these, all posts would end up with roughly the same prominent words.
Once we’ve removed all function words, we save the 100 most frequent single words and move on to the word combinations.