How to Write a Support Email When Something Goes Wrong – Business Casual Copywriting

When the crap hits the fan and your customer has a problem, how do you reply?

One of the most awkward situations you’ll ever have to write copy for is when a customer complains or comes to support for help.

These are situations that demand a business to step lightly: respond the wrong way and you’ll escalate the situation.

BUT, if you respond well, you have a chance to earn yourself a customer for life.

Are you ready to handle these issues when they arise? You will be once you’re done this post.

I want to take you on a quick journey through a REAL support experience I just had with the company TransferWise, and show you their incredible response.

I’ve recently been doing some work for a brilliant guy who lives far, far away from me – over in Korea (I…think?)

Continue Reading . . .

Source: How to Write a Support Email When Something Goes Wrong – Business Casual Copywriting