Seems a pretty simple question . . .
Why not use 3rd party email programs?
Today I discovered one VERY STRONG reason to NOT use them.
Here’s what happened . . .
I’ll even include the image from the email here, as I am happy to give them a free plug.
It’s a great hotel and their New Years Eve bash should be a hoot.
So . . .
I went looking for more information.
All I wanted was a link to their website to find out more information.
But every link that I clicked in the email just took me to the website of the email service provider.
That was no help at all ! !
I GOT NO CLOSER TO THE INFO I WANTED.
This is what I really wanted!
A link to their website where I could find out more about the event.
Stop and think about it for a minute . . . . . . .
If you are taking the trouble to send your customers an email about your product or service, would you not prefer that they linked back to your website where they can find out more about it, and perhaps make a purchase?
Why on earth would you want to send them to the website of your marketing email service provider?
That just makes no sense at all.
It almost totally negates all the effort that you put into sending out the email to start with.
A better solution
Here at Hotpink Websites we have a better solution.
We set up your newsletter email system right there in your website.
It’s fully integrated with your website, so all links point to Your Website . . . at your own domain.
Not the domain of the 3rd party email provider.
It’s totally branded to your business and your website.
Your customers and subscribers are immediately in contact with your website and everything that you have to offer.
And it costs nothing to use.
Send out 1 email newsletter or 5,000 and it is still free to use.
Unlike many of the 3rd party email providers that will charge you a monthly fee and/or a per email fee as well.
Well, that is quite simple really!
What should you do now?
- Stop paying for 3rd party email services.
- Make sure that your email newsletters link back to your website.
- Want some help or ideas? Just contact us at Hotpink Websites now.
I cannot believe that God put us on this earth to be ordinary.
~ Lou Holtz