When Cheap is NOT the Cheapest

Here is a True Life Story of when Cheap is NOT the Cheapest.

And I recount it here so that you can be aware of one of the pitfalls of getting a new website, and that is . . .

Going for the Cheapest Quote

Yes, that’s right.

We all love to get a bargain – I think that it is just human nature.

We love to shop around and save a few bucks here and there.

It feels like a little victory at the time when you save some money.

So . . .

What happened to Joe when he shopped around for his website . . . ? ?

Case Study:

This is a real-life case study!

Joe, (name changed to protect the embarrassed), came to us last year for a website.

As usual, I met with him and we discussed what his business was about and what he wanted to achieve with the website.

I also made some suggestions on how to better utilise the website in his business, and proposed some marketing concepts to use with the website.

We prepared a written Proposal and emailed this to Joe, as we normally do.

And then, despite a few followup calls, we heard nothing more from Joe.

6 months later . . .

I get a phone call from Joe.

“I urgently need your help to finish off my website. 
Each day it is not finished is costing me sales and money.”

Turns out that Joe had shopped around and found a company in Melbourne that would build the website for about $700 less than we had quoted.

“I do not know what is happening.  I cannot contact them. They are not returning my calls. 
And I lost 3 sales last week when people asked to look at product on a website that I did not have.”

So I had another detailed conversation with Joe about his plans for the website and gave him another Proposal.

Unfortunately for Joe, the Special Offer we had at that time last year is no longer available.

So it looks like he is going to have to spend again what he already paid the Sydney company, plus what we quoted last year, plus a bit more.

Or, knowing human nature, he will probably shop around for another “Cheap Quote” and go through all that drama again.

There is a saying that goes something like this . . .

The sweet taste of money saved is soon forgotten when the product does not work!

It certainly pays to compare prices.  Ours are often much lower than others in the market.

But they are not the cheapest, because in the end, you only get what you pay for!

And we provide a better service than that!

p.s.  Thanks go to Joe for providing the background for this story.

 

What should you do now?

1. When you are in the market for a new website, make sure that your comparison is based on price AND quality.

2. Be confident that the person understands what you want and can deliver it for you.

3. Be confident that you select someone who really understands what internet marketing is about.

4. Want some help or ideas? Just contact us at Hotpink Websites now.

Quote

“Pass Me!   I am out of points.”
~ Bumper Sticker

Remember – you get what you pay for

When looking for a new website, this is when Cheap in NOT the Cheapest!