I was going to say. . .
“because the design is only the first step.”
BUT . . . it’s not even that!
It is only one of the steps, and the design should only be considered after a number of other factors have been covered.
Do you know what these are?
Because if you don’t, then a so-called web designer could just pull the wool over your eyes and sell you a lemon.
So what do you need to know?
Here are some of the things that your initial discussion with a Web Designer from the Gold Coast, (or anywhere for that matter!), should cover:
- How will my website help me get More Customers?
- How will my website help me to run my business more efficiently?
- What is my marketing strategy going to be?
- What other resources will I use in conjunction with my new website?
- And how will those resources work together for best effect?
You want to hear some common-sense and easy-to-understand answers to these questions.
If you are not sure, then ask for more information or clarification on what you have been told.
Because if you cannot understand it, at least in general terms, then it probably is not going to work for you.
But don’t think that this means that the design is not important – because it is.
Careless use of colour can make a website look drab and un-inviting, or too bright. Drab colours or lack of contract of colours can make your website plain boring, while too much colour can make it confusing and difficult to follow.
Big chunks of plain text words with no formatting and no pictures also makes for a “turn-off” website.
Most people these days see huge blocks of words and their eyes glaze over. So they just move on.
A careless layout or too much clutter can make a website hard to read and make people want to find another site that is easier to follow.
Ease of Use.
Navigation (menus) that are difficult to find and use, lack of clear instructions for what you want the reader to do or read, no Call-To-Action.
Get these things wrong and it will drive readers to find a website that is easier for them to use.
Finding a Gold Coast Web Designer that can get the design right should be easy enough.
Finding one who also understands
Marketing Strategies and Business Tools
is another story!
So ask the right questions and look for good answers!
How will my website become a vital part of my business? In most cases, this should be more than just “providing information about your products”.
How will my business get more enquiries or sales as a direct result of the website?
How will I market and promote my website? There are dozens of posible answers, so make sure they make sense to you. And make sure that they will work for you.
How will people find my website? This is actually a different question, and should have different answers.
If you are really fortunate, the Web Consultant that you ultimately choose may well take the discussion outside of Web Design and into other related or tangential areas of your business operation.
That’s when you know that you are really getting great value for money from your Web Designer Gold Coast!