Have you seen many new video marketing examples lately?
We are interested in how many persuaded you on the company behind them.
It is amazing how much video marketing has grown over the past 5-10 years or so, isn’t it?
Here are three unique video marketing examples we have selected to discuss.
After reading the discussion, please let us know what you think.
Example 1 Warby Parker
We are always on the lookout for creative ideas for doing standard things.
Standard things like annual reports of companies.
Enter Warby Parker and its application of visual content design to its most recent annual report.3
Never heard of Parker Warby?
As they write in their website, Warby Parker was founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point.
Eyewear with a purpose
Almost one billion people worldwide lack access to glasses.
This means that 15% of the global population cannot effectively learn or work – a problem that Warby Parker is determined to address.
They’ve partnered with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need.
Eyewear startup Warby Parker just released its Annual Report, a perfect example of how important tone is in creating great visual content.
This very different approach to a year-end report uses a calendar format, highlighting company events on each day.
Some events are significant company milestones; others are little anecdotes showcasing office life and culture.
Wow … what a change from the typical financial results and strategic initiatives that typically fill the pages of annual reports.
The report is an excellent example of a brand showcasing its ideas, creativity, and culture in a visually engaging way.
At its core, the strategy of content marketing is not just about distribution and visibility.
It is about telling the world who you are and what you stand for.
This design goes a long way in turning customers into brand advocates.
The design shows how to empower your content.
So many companies just don’t take advantage of their great content or they don’t know how to present their content in a creative way.
Often, in the end they are fighting for survival like we all are.
However the brands that can express their personality, their creativity, passion, and manage their content in a way that speaks to people will create loyal customers.
Here are 9 important takeaways all brands can learn from Warby Parker’s design approach to creating great content.