Have you seen the recent Google Reunion video where a story of long lost friends is told?
The video was made by Google India, and the point, of course, is to promote Google Search.
But it also reaches a new level of what can be done with the value of creative stories.
If you haven’t seen it, you can watch it here …a short 3+ minutes.
Facts don’t persuade, feelings do.
And creative stories are the best way to get at those feelings.
The story is this: a man in Delhi tells his granddaughter about his childhood friend, Yusuf.
He hadn’t seen Yusuf since the Partition of India in 1947 when India and Pakistan became separate countries, and the two friends were forced to separate.
The man’s granddaughter arranges for the two to meet again.
The story is simple and direct.
It’s beautiful and honest, and true.
The photography is spectacular.
The music adds to the very good acting.
Do you use stories in your customer engagement … or perhaps in marketing messages?
Good stories are a great way to develop an identity, personalize and build your customer base.
Immediately focus on engagement, experiences, and emotion – central tenets that are attractive to customers.
The narrative makes your message relevant and memorable through personalization.
Stories are a great means of sharing and interpreting experiences, and great experiences have this innate ability to change the way in which we view our world.