You meet a lot of people over the course of a year.
How many of them really remember you, though: not just your name, but who you are on a deeper and more meaningful level?
Being known–being remembered–is one of the main goals of marketing, advertising, and personal branding. Out of sight is out of mind. Out of mind is out of business.
That’s why, to be successful, you need to be unforgettable.
Still, if your only goal is to be known for professional reasons, you’re missing out.
People who are memorable for the right reasons also live richer, fuller, and more satisfying lives.
That’s reason enough to make a few changes to your life; professional advancement is just a bonus.
So forget the flashy business cards and personal value propositions and idiosyncratic clothing choices.
Here’s how to be unforgettable–and have a lot more fun.
1. Stop seeing and start doing.
Can you speak intelligently about how clothing provides a window into the inner lives of Mad Men characters?
Do you find yourself arguing about the degree of depth lost in the Game of Thrones TV series as compared with the books?
Anyone can share opinions about movies or TV or even (I’ll grudgingly admit) books.
That’s why opinions are quickly forgotten.
What you say isn’t interesting; what you do is interesting.
Spend your life doing instead of watching.
Cool things will happen.
Cool things are a lot more interesting and a lot more memorable.
That’s especially true when you …
2. Do something unusual.
Draw a circle and put all your “stuff” in it.
Your circle will look a lot like everyone else’s: Everyone works, everyone has a family, everyone has homes and cars and clothes …
We like to think we’re unique, but roughly speaking, we’re all the same, and similar isn’t memorable.
So, occasionally, do something different.
Backpack to the next town just to see how many people stop to offer you a ride.
(Don’t take them up on it, though. Unless you appear to be in distress, the people who want to give you a ride are the last people you want to ride with.)
Try to hike to the top of a nearby mountain no one climbs. (Trust me: Take water.)