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27 Jul 2009

Two Very Important SEO ranking factors used by Google

How do you get a good ranking in Google?

In this post I want to reveal to You what I believe are the two most important ranking factors used by Google… based on my experiences and as a result of the ongoing optimisation experiments of my own network of web sites, as well as my Clients’ websites.

PLEASE NOTE: A few people might find this post a little confusing on the first read as we discuss some new names and concepts. So please read it several times and it will make more sense each time. It is well worth knowing, so that you get more people coming to your website with no cost to you and you feel obliged to say the words that I often do…

“Thank you Google!”

 

The top two most important Google SEO (Search Engine Optimisation) ranking factors you need to know are:

  1. PageRank
  2. Incoming Text Link Keywords

Now, I’ll explain each in more detail and what you MUST do to maximise the effectiveness of each element.

1. PageRank

A webpage’s PageRank is determined by Google using the number and quality of incoming links to a page on your website. Both the quantity and quality of text links on these external websites linking into your website are important. It is a must to always try to get links from web pages with a PageRank rating of at least four.  It will really help your ranking when you can do this.

Make sure you concentrate on getting as many different quality websites as possible to link to one page on your site, usually your home page. Do not spread the links to different pages. This will maximise the PageRank of your main page, plus those of the subpages.

How do you get quality pages to link to you?

What is PageRank? Click here for an Article that will go into depth for you.

What is the PageRank of your website and any other website? Click here and then enter any domain name or website page link to find out.

My advice is to find the websites you can get linking to you that have a high PageRank.

Even if you do not understand HOW it works, just know that you want to have Incoming Links, (links coming into your website from another website – not your own), and have them link to you in any way you can.

Some people call these Inbound links and there are many other names… but remember they are NOT links ON your website but links TO your website – so you need to go OUT there and get them.

This is best thought of as posting and requesting notes to be posted around the internet with your domain name on it in the “right” places for search engines like Google to find and say, hey these guys are “connected” and since we know these “right” places, lets give these notes some higher rankings.  And of course more people start to see these links and come over to your website. Hope that sort of makes sense to you!

Check the next post for information about the SECOND great Google SEO (Search Engine Optimisation) strategy that you should be using right now.

p.s. if you want help with setting up any of these strategies, please email me now to find out how we can assist in raising your rankings…

and make today
….an AWESOME day !

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Written by hotpink · Read more in these Categories: SEO · Tagged: email Address, email Signature, Google, Keywords, Page rank, Professional, Search Engine Optimisation, SEO, Website

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