Travel Time to the Beach

So . . . Travel Time to the Beach is 4 hours

SO WHAT !!  . . .

I was driving down the Motorway last week and got to thinking about the digital sign boards that are littered along the Motorway.  Some are very useful and some are totally blank. . . .

They have had no information entered on them, and so they are totally useless.

All that money spent and not being utilised.

The useful signs tell us things like:

• Congestion ahead – expect delays
• Left lane closed ahead
• Have you checked your steering and suspension lately?
• Travel time to the beach is 4 hrs 11 mins

But I noticed that some are also totally blank – what a great opportunity wasted.

And this got me thinking about websites and blogs and email databases.

Because the Blog Posts in your website are just like these Digital Billboards.

They can guide customers inexorably to your website and to making a purchase with you, or they may do nothing at all if they are not used.

So . . . what is happening on your website?

Is it set up to inform your visitors about what lies ahead?

Will it advise them of benefits and pitfalls to look out for?

Is it well set up, so that filling the signboards on your website is easy to do, or will they remain empty because it is just too hard to manage?

What should you do now?

1. Check your answers to the questions above – are you getting the most out of your website.

2. Want some help or ideas? Just contact us at Hotpink Websites now.

Quote

“Do what you can with what you have where you are.”
~ Theodore Roosevelt

Remember – Travel Time to the Beach ??