Popular in the US, inbound marketing is making its way to UK shores.
Michael Kaeflein, Marketing Manager, at Incisive Edge looks at how it can boost your website traffic and generate leads using its key principles.
If you are not using inbound marketing yet you are missing out.
Take this astonishing statistic as a case in point: a recent HubSpot study showed that 54 percent more leads are created through inbound versus outbound practices and at a cost of 62 percent less per lead.
Impressed?
Put simply “inbound marketing” is the creation and promotion of quality content that pulls people toward your product or service – rather than using intrusive “outbound” tactics like buying ads, direct mail and cold calling.
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