What are the Three Keys for Inbound Marketing and why are they so important to your business sales success?
But first, let’s get clear on what is Inbound Marketing?
Customer buying habits are changing faster than ever before with the rapid rise & evolution of the Internet.
In order to ensure sustainable business growth and stable market position, business owners are looking to find new & improved ways to promote their products & services.
One of the hottest marketing method at the moment is Inbound Marketing.
This is being favoured by so many marketers now due to the many benefits it brings to a business.
According to its official definition . . .
Inbound Marketing is marketing focused on getting found by customers.
In traditional marketing, (outbound marketing), companies focus on finding customers.
They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.
Inbound Marketing involves promoting a business using quality content in many formats. These include blogs, podcasts, video, eBooks, etc., along with SEO tactics, social media marketing, and other forms of content marketing.
Inbound marketing tactics focus on providing great content to the potential buyer through the stages of the buying process. This is done in order to pull their attention towards the business & the product or service it provides.
Note that it is about ATTRACTING customers, not so much TARGETING them.
This new generation of marketing seeks to earn attention & interest. While at the same time doesn’t want to push any product or service onto the customers.
An inbound marketing strategy can have many elements involved. Today we are looking at three which are key for any successful in bound marketing campaign.
Three Keys for Inbound Marketing
- Content creation is the core of inbound marketing.
- Content is the key of any inbound marketing campaign as it is the main tool to attract potential customers to your website & your business.
Search Engine Optimisation (SEO):
- Search engine optimisation is the practice of building your website & inbound links to the site in order to maximise your business’s ranking in search engines.
- This is the place most of your customers usually begin their buying process.
- A good SEO plan will make it easier for potential customers to find your content & encourage them to purchase from your business.
- Social media helps to intensify & magnify the impact of your content.
- As your content is being distributed across & discussed on various social networking sites, it’ll become more & more authentic & nuanced.
- This will be more likely to draw in more qualified customers to your website.
The main goals of inbound marketing is to naturally attract inbound traffic that the business can use to educate and build trust with, and then ultimately to convert, close, and delight over time.
Marketers that use inbound marketing tactics have concluded that this style of marketing has made it easier for them to reach out & communicate with the potential buyers.
Inbound marketing helps the business to talk to the people who have given them the permission to talk, and enable them to tell their story in a holistic, and educational manner on the business’s own distribution platform, with quantifiable metrics.
If done right, inbound marketing tactics can also increase the business’s ROI and expand the scope of distribution channels.
So with everything sounding so right so far, what’s the catch?
The catch is that inbound marketing is pretty complex compared to traditional marketing. And this can intimidate a lot of people, especially the newbies in the entrepreneurship world.
Truth be told, many have given up on inbound marketing & stick to what they are more comfortable with, which delivers much less on a higher budget.
If you don’t want to be like them, talk to us today to see how we can make inbound marketing work for your business. We’ve done it before for our clients, now it’s your turn!