I just saw the guy delivering the Yellow Pages and my first thought was… “I have something new to stand the computer screen on!”
That’s what I use the Yellow Pages for – to set my second computer screen above my laptop screen.
It’s just amazing that they are still distributing the printed copies. My neighbour asked, “Why are they still delivering all that paper?”
To their credit, they do have online listings now as well as the printed books. But perhaps they could not justify their advertising rates if they dropped the printed books ?? Maybe ??
I guess that there is still a small percentage of people that do not have internet access, so the books might be useful for them…
But Reaslistically… we all know that the printed Yellow Pages are a dinosaur from the past, and Google is THE place to be now and SEO Search Engine Optimisation is the way to get there.
Look out for our SEO Webinars, coming very soon! Very special deals and offers exclusive for our online members and subscribers.
Back in January, one of our newsletter subscribers approached me about upgrading an old website.
One of the questions he asked me was this –
“I am about to renew the Yellow Pages and they want $8,000. What should I do?”
I wanted to say, “Drop the Yellow Pages and build your new website with us!”.
But remaining objective, what I did say was,
“What were your results with the Yellow Pages over the last year?”
His reply was, “We only made a few hundred dollars out of it.”
I did not want to turn this client away from advertising if it might still work for them. So my next question was, “Can you approach them about changing some aspect of your advert to get better results?”
He said, “We really only hear from them once per year, when it is time to renew the listing.”
In the end, the decision was a “no-brainer”. Turning $8,000 into $400 didn’t make much sense…
There are a couple of lessons in this story.
Remember to keep in touch with your clients throughout the year.
At Hotpink Websites, we do this through our regular newsletters and the Website Review meetings that we hold with our website owners each quarter, or more frequently as requested by our clients.
Test and Mesaure everything in your business.
Don’t just guess what your results are. Put a piece of paper by the phone or cash register and make a tick for each metric, (such as number of people in the door or the sources of new telephone leads). Better still, automate these processes as much as possible or get them online so there is less manual effort.
This will help you to make informed, accurate decisions in your business.
David’s mission is to drug-proof, divorce proof, recession proof and prison proof our teenagers and young adults.
We are pleased to introduce David Gunter at
He has a very interesting story to tell about how he got to where is, which is on his website now along with a F`REE mp3 download.
What David wants to achieve now is introductions to more high schools where he runs the well received “I Roll With Dave” seminars. So if you can help in that regard, please contact him via his website now.
There are also 3 sponsorship opportunities available to support David in this valuable work and gain valuable cross-promotional and publicity benefits.
So… if you want great results from your website investment…
What are you waiting for?
Contact Us Now for website results
that will blow your mind…