Last week, I read an article that asked . . . .
“Why does Facebook send emails?
They’re a social network with instant messaging built in, right?
And they use browser notifications too, right?
So they’ve got a bunch of ways to connect with their billion+ users. But they don’t just rely on those.
They send emails, too. Lots of ’em. Whenever anything happens.”
And other companies send email to their current and past customers . . . like Apple, iinet, Woolworths, Gumtree, and online software providers like Asana, Skype, etc.
These guys have the most experienced and best paid marketers on their teams.
And yet they still write and send out emails.
The article went on to say . . .
It’s almost like email is a really, really valuable marketing and sales channel
It’s almost like email is a sure-fire way to drive users back to your site
It’s almost like email is a reliable way to sell things
And reach real revenue goals
Email has been around for so long that some people say that it is an “old technology” that is no longer relevant with all the new options and advances.
But they are probably people who are always only looking for the latest shiny object LOL
Many other people say . . .
The money is in your list
And for the most part they are correct. There is a lot of latent value tied up in your list of customers, past and current, and contacts and visitors.
The money is in your list.
But only if you use your list and keep in touch with the people on your list.
Any contact with your list is better than no contact.
But of course, the more that you work on getting this right, the better your results will be.
And while there are many guidelines, the most basic is to make most of your emails informative, and only a small percentage to be marketing or promotional emails.
Some websites make it easier to stay in touch
When building your new website, or looking to upgrade and existing site, you should ask these questions:
- Will this website help me to build my list, with minimal or no input from me once set up?
- Will email addresses be automatically added to my list from the website?
- Will the website automatically compile and send the email newsletter for me each month?
- Will the website help me to automate a sales funnel for my business?
- Will the emails sent out drive linked traffic back to my website?
You should be looking for “Yes” answers to all of these questions, along with a clear and simple to understand explanation of how it works.
And if your existing website does not provide these things for you, then get in touch with us now to arrange a chat about how to change that.
Well, that is quite simple really!
Watch this short VIDEO
Email Marketing: 5 Tips for Writing an Effective Email Newsletter
What should you do now?
- If you want to grow your business,
- then build your list.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Remember – The money is in your list