Hotpink Websites

Websites with Business and Marketing Tools Built-in

  • HOME
  • About
    • Online Marketing and Why It’s Still A Mystery
    • Google’s Mobile Changes will affect you
    • FAQ
    • Website Treasure Map
    • IntegraPay – The way businesses get paid
  • Testimonials
    • Testimonials with Video
    • Our Work
    • Examples of our work
    • Add your testimonial here
    • Refer your Friends and Colleagues to Hotpink Websites
    • More Testimonials
    • from our Youtube Channel
  • Blog
    • – – – Keystone Articles – – –
    • Hot Business Tips
      • Business Mastery Tips
      • Business Networking Tips
      • Business Systems
      • Business Tips
      • Tips N Tricks
    • Backups & Recovery
    • Cheap is not Cheap
    • Domains
    • Inbound Marketing
    • Getting Sales
      • email Marketing
      • Get More Customers
      • Raving Fans
      • Sales
    • Wealth Dynamics Profiles
    • 3 Steps to Start a Successful Web Design Business
  • Offers
    • Tradies Want More Business Without Having To Compete For It?
    • 5 Easy Things to Fix On Your Website this week to Increase Sales
    • Online Marketing and Why It’s Still A Mystery – (video)
    • Website Rescue – Quick Review
    • IntegraPay – The way businesses get paid
    • Domain Registration
  • Contact Us
    • Make your Website Enquiry here
    • New Website Consultation
    • Make a general booking
    • Refer your Friends and Colleagues to Hotpink Websites
    • CLIENT LOGIN
  • Get a Website
    • Get a Website
    • Online Marketing Mystery
    • New Website Consultation
    • Shift to Hotpink Websites
    • Register Your Domain Name

24 Oct 2017

Technical SEO vs Content Marketing: Which Matters More? — SitePoint

 

At WooRank, we like to define SEO as “the strategies, tactics and techniques used to rank highly in search engine results for the keywords used by your target audience in order to increase your reach and conversions.”

However, marketers and website owners have to decide which tactics and techniques to focus on.

Especially those with smaller teams, or doing it all themselves.

Often, this decision comes down to choosing technical SEO vs. content.

But which one is more important? Where should you focus your time and effort?

What Is Technical SEO?

Technical SEO is, basically, the way your website is setup to help search engines read and/or interpret your page content, and to provide humans with a great user experience.

Technical SEO includes, but isn’t limited to:

Robots.txt: Text files that live in your website’s root directory, robots.txt is a set of instructions that tell crawlers what they can and can’t crawl.

Disallow low value pages, duplicate pages and other content you don’t want indexed.

Beta robots tag: Similar to robots.txt, the meta robots tag uses the content=”” attribute to tell crawlers not to index a page (NoIndex), and/or follow any of the page’s links (NoFollow).

Note that the NoFollow command applies to the whole page.

Add the rel=”nofollow” attribute to an anchor tag to nofollow individual links.

XML sitemap: Sitemaps contain the list of every page on a website, along with some important details about those pages.

Search engines use them to find pages, as well as figure out how often is should crawl a site.

Any page you want to appear in SERPs should be in your sitemap.

Page speed: Page speed and load time are really important for user experience and SEO.

Optimize your images, caching and redirects; and use G-Zip compression to improve load time.

Structured data: Structured data, like RDF, microdata or JSON-LD, help computers interpret the context of the words used in your text.

It’s how you harness the power of the semantic web for your benefit.

Google relies on structured data to create its rich search results, and the better they can interpret what’s on a page, the more likely they are to serve it for a relevant query.

Responsive design: Websites that use responsive design via the mobile viewport are more likely to be seen as mobile friendly by search engines.

Responsive design scales a website to render according to the device screen, creating a better mobile user experience.

This eliminates the need to create alternate versions of your website that serve based on user-agent, which is even more time and money for your development team.

Continue Reading…

Source: Technical SEO vs Content Marketing: Which Matters More? — SitePoint

Share this with your friends:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket
  • Skype

Related

‘What is it that you want to achieve,
and how can we help you achieve it?’

Contact Us Now

Want to find out how you can improve your results?
Talk to one of our marketing experts!

Online Marketing and Why It’s Still A Mystery

Get more things like this direct to your inbox.

Related

Written by hotpink · Read more in these Categories: All Curated Content, SEO, Website Content

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Find us on Social Media

Facebook Twitter LinkedIn YouTube Google+ Pinterest

Why You Should Add a Hello Bar to Your WordPress Website and How To Do It

Survey Finds Traffic Generation As Top SEO Goal in 2016 | KoMarketing

Online Marketing and Why It’s Still A Mystery

LIMITED OFFER: Claim Your FREE Online Marketing Accelerator Session and Fast Track Your … [Read More...]

Make your Website Enquiry here . . .

I love working with business owners and success strategies that often include websites.  It is very satisfying to be working as part of a team to bring a vision to life. I give my all to these … [Read More...]

Video Testimonial

See More Testimonials Here

See More Testimonials with Video Here

Tradies Want More Business Without Having To Compete For It?

Attention Tradesmen - Want More Business Without Having To Compete For It

Google begins mobile-first indexing, using mobile content for all search rankings

Do you have trouble remembering passwords

5 Easy Things to Fix On Your Website this week to Increase Sales

Google’s Mobile Changes will affect you

How to Protect Your Website Idea

The 7 Best Places To Add Email Optin & Signup Forms To Grow Your List – Fatcat Apps

Recent Posts

  • Guest post: 8 steps to protect your website
  • 7 Easy Questions That Will Tell You If Your Content Marketing Is Working
  • Four Ways To Improve Your Millennial Marketing Strategies – B&T
  • 10 surefire ways to crush your rivals on Facebook
  • 10 Tips for Getting the Most Out of Your Marketing Efforts

Review Posts from Our Archives

Choose from these subjects

Keystone Articles

Tradies Want More Business Without Having To Compete For It?

The importance of having a website

How to Showcase your Business Premises with 360 degree photography

Survey Finds Traffic Generation As Top SEO Goal in 2016 | KoMarketing

Google begins mobile-first indexing, using mobile content for all search rankings

Search Our Website

Credentials

Check out Credentials, Testimonials and History in LinkedIN

Connect with me on LInkedIN tp

https://www.linkedin.com/in/philip-krieg-5930b12

hub spot certification

wpe-badge-200

SEA biglogo-big50

How can I help You?

philipkrieg-300x2681Please let me know how I can help you on this quick form.

Or, CLICK HERE if you need a new website — Website Enquiry.

  • This field is for validation purposes and should be left unchanged.

 

Related

© 2015 All Rights Reserved · The Hotpink Foundation · Hotpink Websites
TreeTops Plaza Suite 2013, 3/6 Classic Way, Burleigh Waters, Queensland 4220 Australia

The following are copyright and trademarks of The Hotpink Foundation: the words Hotpink, Hotpink Websites, Hotpink Foundation, Website Rescue, Website Autopsy, SEO Made Simple, SEO Micro Sites, Get Your Google Places, Instant Contact, Website Presenter Graphics – the Hotpink Websites logo, the Hotpink Flame Icon, the Hotpink colour #ff0066

Information on this website is general in nature, is the opinion of the author and does not constitute advice.
You acknowledge that you should consult an appropriate professional for specific advice relevant to your situation.
We may receive affiliate payments from services mentioned on this site.  We use and recommend FreeFoto.com

General Terms and Conditions – Privacy Policy

Social Enterprise, (charitable giving)

We proudly support B1G1.

We proudly support the Beyond 4000 Foundation – Building Better Communities.

 

Related

Copyright 2009-2019 · Website by Hotpink Websites · Gold Coast Web Design Company · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.