In the last post on Business Networking Tips, I talked about the Poker Player . . . the person that showed up and dealt out his business cards like a poker player deals out playing cards. That person is looking at their network as being limited to just that immediate group of people. By not… Read More »
Most business owners from time to time ask, “Where is the Money?” They are usually referring to their day to day cash flow; waiting on payments from customers. But the more astute business owners are asking “Where is the Value?” They are looking to build the value in their business so that one day they… Read More »
About ten years ago, one of the minor but well known international car companies went out of business. Almost overnight, the resale value of the cars plummeted because of the fear that spare parts would no longer be available. This highlights the fact that consumers expect and demand . . .
Who says email marketing doesn’t work? “I’ve been getting your email marketing tips for a while now. I need some advice on my website, and if I was going to trust anybody, it would be you.” This was the greeting that I got when I picked up the phone earlier this week and . .… Read More »
Do you maximise your marketing opportunities with email? Every day you send out emails to people who you deal with regularly, people who you know casually in business, and to people you have never met before. Your email signature is a powerful tool that says a lot about you and can be used for .… Read More »
What do you do when your customers do not understand what you are saying? There will come a time in your business when a customer does not understand what you are trying to explain to them. No matter what you say, they just won’t get it. And yet it is vitally important that they do… Read More »
I am truly astounded that no-one has worked this out yet . . . When you send an sms there is no signature file attached to the sms. And what that means is that if . . .