There are hundreds of inbound marketing metrics you can use to evaluate the effectiveness of your business’s inbound marketing plan. For example: SEO rankings, inbound links, articles published, reach, comments, shares, leads, etc. How many of them can really indicate how well you are doing in terms of business outcomes (sales & revenue). And help… Read More »
It’s easy to see why many businesses are rushing to come up with an inbound marketing plan these days. But inbound marketing might not be working for your business. Inbound marketing is considered by many as the cheaper & more effective alternative to promote a business to the consumers compare to the old ways of traditional… Read More »
Online lead generation can be a hard territory to tackle. It is easy to make mistakes in your lead generation . . . especially when you are new to the market or just used to the old ways of traditional marketing. A small mistake in an online lead generation campaign can lead to a huge… Read More »
Inbound marketing has many benefits loved & favoured by entrepreneurs & business owners. These include increased brand awareness, increased brand preference, increased chance of developing a relationship with customers, etc. Plus, it’s comparatively less expensive than traditional outbound marketing tactics. So, are you doing Inbound Marketing wrong?
Inbound marketing is the new way of doing marketing that focuses on getting found by the customer via the Internet, search engines and social media. It’s the way that most businesses are choosing to promote themselves to create greater results and limit spending, while boosting their ROI & revenue. Check out these 5 tips on… Read More »
What are the Three Keys for Inbound Marketing and why are they so important to your business sales success? But first, let’s get clear on what is Inbound Marketing? Customer buying habits are changing faster than ever before with the rapid rise & evolution of the Internet. In order to ensure sustainable business growth and… Read More »
Search Engine Optimisation or SEO rankings play a vital role in a business’s success. The higher the ranking, the more people are exposed to the business; its products and services. Users are also more likely to select a business’s website. Then view its content when the page appears near the top of the search result… Read More »
There are 5 simple rules of content creation that every businesses should learn by heart to secure their tickets to success. Creating winning content is not a hard feat to accomplish, given that your business knows how to manage content creation properly.
You know the old saying – Content Is King! It is as true today as it was yesterday. The content you create and post tells the story of your business. It is how you communicate with your clients and conveys the message you want them to know about you. This is how to make your… Read More »
Here at Hotpink Websites, we understand very well that digital marketing is not a playing field for the newbies or the faint-hearted, especially when it comes to digital content creation. Many businesses are forfeiting their chance to surpass their competitors and gain more market share just because they are clueless & confused about their content… Read More »