How many times have you gone to the post office to buy stamps, (well not so much these days), or to send a parcel only to queue up behind people buying toys and knick-knacks? How many times have you been to a petrol station to buy petrol, only to queue behind customers paying for groceries?… Read More »
Frankly, I am puzzled . . . Why don’t more people use this strategy in their business? Here’s a wake up call! What if every name on your list was worth $2 or $20 per month to you? Would it be worth developing a list of 1,000 subscribers and looking after them well?