Inbound marketing has many benefits loved & favoured by entrepreneurs & business owners. These include increased brand awareness, increased brand preference, increased chance of developing a relationship with customers, etc. Plus, it’s comparatively less expensive than traditional outbound marketing tactics. So, are you doing Inbound Marketing wrong?
Inbound marketing is the new way of doing marketing that focuses on getting found by the customer via the Internet, search engines and social media. It’s the way that most businesses are choosing to promote themselves to create greater results and limit spending, while boosting their ROI & revenue. Check out these 5 tips on… Read More »
One of the big goals of a business is to attract customers to boost the business’s sales. In order to do that, they must know which marketing activities they should employ to maximize their money & resources. Marketing activities fall under 2 main categories: outbound marketing or inbound marketing. This post may help you understand… Read More »
What are the Three Keys for Inbound Marketing and why are they so important to your business sales success? But first, let’s get clear on what is Inbound Marketing? Customer buying habits are changing faster than ever before with the rapid rise & evolution of the Internet. In order to ensure sustainable business growth and… Read More »
Here at Hotpink Websites, we understand very well that digital marketing is not a playing field for the newbies or the faint-hearted, especially when it comes to digital content creation. Many businesses are forfeiting their chance to surpass their competitors and gain more market share just because they are clueless & confused about their content… Read More »
If you have a business, it is likely that your business has a business website. A website provides you a medium to communicate better with your customers, and increase your chances to convert random consumers into loyal customers of your business. However, many businesses are holding themselves back by committing some basic problems with their… Read More »
Although there is not an exact definition for it, Digital marketing is a broad term used to refer to various and different promotional techniques deployed to reach and convert leads into customers via digital technologies. For example, when a brand or business is connecting to their customers via social media or mobile apps or other… Read More »
In the last post on Business Networking Tips, I talked about the Poker Player . . . the person that showed up and dealt out his business cards like a poker player deals out playing cards. That person is looking at their network as being limited to just that immediate group of people. By not… Read More »
Multiple Streams of Income are needed in your business. The term Multiple Streams of Income is one that is bandied around in various arenas. What it really means though is Multiple Streams of . . .
I just read a very interesting article, written by one of our business clients, about Interruptions and Time Wasters in business. The drift of his article is that as business owners, we are expected to answer phones and emails for business enquiries. It’s part of the territory. So, he asks, “How do you balance time… Read More »