Landing pages are a super important element of lead generation. Landing pages can lead to better conversions & more business by turning visitors’ attention on one particular offer & limit the distraction of everything else on the website. However, converting visitors into customers using landing pages is often easier said than done. Here are 6… Read More »
The Three Keys For Inbound Marketing
What are the Three Keys for Inbound Marketing and why are they so important to your business sales success? But first, let’s get clear on what is Inbound Marketing? Customer buying habits are changing faster than ever before with the rapid rise & evolution of the Internet. In order to ensure sustainable business growth and… Read More »
6 SEO Optimisation Tips
Search Engine Optimisation or SEO rankings play a vital role in a business’s success. The higher the ranking, the more people are exposed to the business; its products and services. Users are also more likely to select a business’s website. Then view its content when the page appears near the top of the search result… Read More »
Why Google AdWords?
The way businesses choose to advertise and promote themselves is changing rapidly thanks to the booming surge of technology developments. Online and digital advertising, has seen consistent growth over the years. It is now becoming more favorable for marketers and business owners, than traditional marketing tools such as print ads, TV ads, or newsletters, etc.
A Psychology-Based Website Design
When it comes down to the design of a business website, one of the biggest and most common mistakes that many designers and business owners often make is that they build it based on their specifications. When you design a website solely based on what you think is right, your customers do not necessarily share… Read More »
What Digital Marketing Is, and Why Your Business Needs It
Although there is not an exact definition for it, Digital marketing is a broad term used to refer to various and different promotional techniques deployed to reach and convert leads into customers via digital technologies. For example, when a brand or business is connecting to their customers via social media or mobile apps or other… Read More »
Networking Tips 18
You would not take out an advert in a newspaper, magazine or TV, or have brochures printed, where you did not in some way, shape or form make mention of your product or service or brand. And I trust that you would not place such an advert spending much of the content rattling on about… Read More »
Where is the Value
Most business owners from time to time ask, “Where is the Money?” They are usually referring to their day to day cash flow; waiting on payments from customers. But the more astute business owners are asking “Where is the Value?” They are looking to build the value in their business so that one day they… Read More »
What is appropriate marketing?
In another article I wrote that in marketing, almost everything is up for consideration so long as it is ethical and moral. So then, what is appropriate marketing? And are there any areas that really are taboo? I guess that just depends on how far you want to push the envelope. So when I recently… Read More »
What to do when your competition closes
In my recent article – Do you close when your competition does? . . . I posed the question, “What do you do when your competition closes?”. The scenario was the holiday season when all businesses in this particular industry closed down for holidays. And yet it was a time of high demand for their… Read More »
