There are hundreds of inbound marketing metrics you can use to evaluate the effectiveness of your business’s inbound marketing plan. For example: SEO rankings, inbound links, articles published, reach, comments, shares, leads, etc. How many of them can really indicate how well you are doing in terms of business outcomes (sales & revenue). And help… Read More »
3 reasons why inbound marketing not working for your business
It’s easy to see why many businesses are rushing to come up with an inbound marketing plan these days. But inbound marketing might not be working for your business. Inbound marketing is considered by many as the cheaper & more effective alternative to promote a business to the consumers compare to the old ways of traditional… Read More »
3 Online Lead Generation Mistakes You Are Probably Making
Online lead generation can be a hard territory to tackle. It is easy to make mistakes in your lead generation . . . especially when you are new to the market or just used to the old ways of traditional marketing. A small mistake in an online lead generation campaign can lead to a huge… Read More »
Inbound Marketing – Are You Doing It Wrong?
Inbound marketing has many benefits loved & favoured by entrepreneurs & business owners. These include increased brand awareness, increased brand preference, increased chance of developing a relationship with customers, etc. Plus, it’s comparatively less expensive than traditional outbound marketing tactics. So, are you doing Inbound Marketing wrong?
Make Inbound Marketing Work For Your Business
Inbound marketing is the new way of doing marketing that focuses on getting found by the customer via the Internet, search engines and social media. It’s the way that most businesses are choosing to promote themselves to create greater results and limit spending, while boosting their ROI & revenue. Check out these 5 tips on… Read More »
Inbound vs. Outbound Marketing
One of the big goals of a business is to attract customers to boost the business’s sales. In order to do that, they must know which marketing activities they should employ to maximize their money & resources. Marketing activities fall under 2 main categories: outbound marketing or inbound marketing. This post may help you understand… Read More »
How To Write Content That Matters
When you are developing content for your business website, writing content that matters is paramount. Otherwise it won’t get read, and worse, your website will lose it’s following. Identifying the topic for your content is one of the most crucial parts of the content creation process – and can also be the most difficult part! … Read More »
The Three Keys For Inbound Marketing
What are the Three Keys for Inbound Marketing and why are they so important to your business sales success? But first, let’s get clear on what is Inbound Marketing? Customer buying habits are changing faster than ever before with the rapid rise & evolution of the Internet. In order to ensure sustainable business growth and… Read More »
How To Select The Best Content Format
Finding an idea for your content can be hard enough. But deciding which content format you should choose to maximize the effects of the idea is even harder. Each customer is different in their way of receiving information. And there is no single method or content format that you can use to satisfy all of… Read More »
6 SEO Optimisation Tips
Search Engine Optimisation or SEO rankings play a vital role in a business’s success. The higher the ranking, the more people are exposed to the business; its products and services. Users are also more likely to select a business’s website. Then view its content when the page appears near the top of the search result… Read More »
