Landing pages are a super important element of lead generation. Landing pages can lead to better conversions & more business by turning visitors’ attention on one particular offer & limit the distraction of everything else on the website. However, converting visitors into customers using landing pages is often easier said than done. Here are 6… Read More »
There are hundreds of inbound marketing metrics you can use to evaluate the effectiveness of your business’s inbound marketing plan. For example: SEO rankings, inbound links, articles published, reach, comments, shares, leads, etc. How many of them can really indicate how well you are doing in terms of business outcomes (sales & revenue). And help… Read More »
It’s easy to see why many businesses are rushing to come up with an inbound marketing plan these days. But inbound marketing might not be working for your business. Inbound marketing is considered by many as the cheaper & more effective alternative to promote a business to the consumers compare to the old ways of traditional… Read More »
Online lead generation can be a hard territory to tackle. It is easy to make mistakes in your lead generation . . . especially when you are new to the market or just used to the old ways of traditional marketing. A small mistake in an online lead generation campaign can lead to a huge… Read More »
Inbound marketing has many benefits loved & favoured by entrepreneurs & business owners. These include increased brand awareness, increased brand preference, increased chance of developing a relationship with customers, etc. Plus, it’s comparatively less expensive than traditional outbound marketing tactics. So, are you doing Inbound Marketing wrong?
Inbound marketing is the new way of doing marketing that focuses on getting found by the customer via the Internet, search engines and social media. It’s the way that most businesses are choosing to promote themselves to create greater results and limit spending, while boosting their ROI & revenue. Check out these 5 tips on… Read More »
One of the big goals of a business is to attract customers to boost the business’s sales. In order to do that, they must know which marketing activities they should employ to maximize their money & resources. Marketing activities fall under 2 main categories: outbound marketing or inbound marketing. This post may help you understand… Read More »
What are the Three Keys for Inbound Marketing and why are they so important to your business sales success? But first, let’s get clear on what is Inbound Marketing? Customer buying habits are changing faster than ever before with the rapid rise & evolution of the Internet. In order to ensure sustainable business growth and… Read More »