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11 Apr 2014

What to do when your competition closes

In my recent article – Do you close when your competition does? . . .  I posed the question,  “What do you do when your competition closes?”. The scenario was the holiday season when all businesses in this particular industry closed down for holidays. And yet it was a time of high demand for their… Read More »

Written by hotpink · Read more in these Categories: Add to Latest Posts Newsletter, Business Tips, Customer Service, Get More Customers, Opportunities, Sales, Test & Measure · Tagged: Business, Christmas, competition, Customer, email, email marketing, Marketing and Advertising

05 Mar 2014

Do you close when your competition does?

I had a most interesting consultation with one of our clients recently. They were telling me about their experiences of the Christmas holiday break. It seems that everyone in their industry closed down . . .

Written by hotpink · Read more in these Categories: Add to Latest Posts Newsletter, Business Systems, email Marketing, internet marketing, Marketing, Sales · Tagged: Business, Christmas, email, Holiday, Secret

04 Nov 2013

The XMAS shutdown – and how to avoid it

Many people comment, (complain), about the appearance of Christmas decorations and paraphernalia in the shops as early as September or October. But I was somewhat astounded to hear a business owner talking up the infamous XMAS Shutdown already in October. But another business owner in the same conversation had an interesting solution . . .

Written by hotpink · Read more in these Categories: Add to Latest Posts Newsletter, Business Tips, Marketing, Sales, Test & Measure, Tips N Tricks · Tagged: Business, Christmas, Holiday, Small Business

18 Feb 2013

You want raving fans

How did this man sell 6 cars per day, every day for 15 years? And do you want the same results in your business? There was a time, a decade or so ago, when you could almost guarantee that someone would read your email because so few emails were being sent. And because there were… Read More »

Written by hotpink · Read more in these Categories: Add to Latest Posts Newsletter, Business Systems, Cost Savings, Customer Service, internet marketing, Opportunities, Raving Fans · Tagged: Christmas

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