You would not take out an advert in a newspaper, magazine or TV, or have brochures printed, where you did not in some way, shape or form make mention of your product or service or brand. And I trust that you would not place such an advert spending much of the content rattling on about… Read More »
In another article I wrote that in marketing, almost everything is up for consideration so long as it is ethical and moral. So then, what is appropriate marketing? And are there any areas that really are taboo? I guess that just depends on how far you want to push the envelope. So when I recently… Read More »
Are you dealing Cards on the table or really networking? Someone told me that this actually happened . . .
You wouldn’t buy business cards and then leave them in your desk draw. You wouldn’t make a TV advert and not run it. And you would not organise a party and not send out the invitations . . . Would you?