Small Business Marketing Tips: Spring Clean Your Website
The arrival of spring—at least in the Northern Hemisphere (apologies to our friends south of the equator)—is a great time for small businesses to assess the current state of their online presence and take steps to improve it, according to Sarah Matista, marketing manager at Vistaprint Digital Services.
It’s also the perfect time to see how you’re faring with those business-related resolutions you made at the start of the New Year.
“It’s been a few months; time to check back on those goals,” said Matista.
Are your online marketing strategies gaining traction?
Are they having a measurable effect on the bottom line?
If the answer is no, then it’s time to take action.
More importantly, spring fever’s infecting consumers.
“That’s when people begin to venture back into the world,” said Matista.