This week I came across a website doing Shopping Carts the old way !
Yes, this is how we used to do shopping carts, oh, about 100 years ago ! LOL . . .
I am not going to embarrass the website owner by naming them.
However, I was very keen to do business with them. (So I persisted.)
When I clicked on the SHOP button on the menu, this is what happened.
Nothing . . .
Well, not quite nothing because a file was downloaded.
But it looked like nothing because I was still on the same page.
If I hadn’t noticed the flicker of the download flag on the browser menu, I would have totally missed it.
So, I got a downloaded pdf document.
I thought, well maybe I can just edit it and send it back.
I had to print it
. . . then find a biro to fill it in
. . . then scan it
. . . then email it back.
As my Social Media lady pointed out to me – many people do not even have a printer these days, let alone a scanner, let alone plugged in and ready to go !
(How did we manage back then !! LOL)
So unless they are really keen, it means . . .
A LOST SALE
So imagine how many people went to that website, and were quite keen to buy something but got put off by that ancient procedure.
How many sales is your website COSTING YOU ?
If you do not have a simple to use Shopping Cart installed on your website, then you are probably losing at least some sales.
And maybe a LOT !
How would you know ?
This downloaded form was better than nothing.
But if you don’t even have that – who knows how much income you are giving away to your opposition.
So what happened ?
It all turned out very well.
I contacted the company and explained my dilemma.
They acknowledged the problem.
And I am delighted to say we will be launching their new website sometime in the very near future.
But I am still not going to tell who it was !! LOL
Well, that is quite simple really!
What should you do now?
- If you want to make money online, then make sure that it is easy to do business with you online.
- This means having an easy-to-use shopping cart or inquiry form.
- Want some help or ideas? Just contact us at Hotpink Websites now.
How do homeless people always seem to get the shopping cart that has all four good wheels?
Remember – Shopping Carts the old way