I’m not going to pretend that I’ve always liked sales.
And to be entirely honest, if right now I was being held hostage, deprived of coffee, and interrogated under a bright light in a stuffy boardroom and asked if I liked sales, my gut reaction would still be to grimace even though sales has been a natural part of my career for the past 15 years.
I feel like I’m still scarred by all the terrible salespeople I have interacted with over the years, both personally and professionally.
You know the type — it’s likely the same reason why you think you don’t like sales — smarmy, relentless, and only thinking about their commission.
But the reality is, that’s just one type.
Of course not all salespeople are like that, and certainly not the successful ones.
As humans, we tend to remember the bad, focus on the negative (ever notice how you’re quick to complain about that bad service you got as compared to how often you write in to a company to tell them they did a good job?) so you’ve probably forgotten about all the times a salesperson helped you make a great decision.
And that’s the secret right there. You felt like they helped you.
That’s the sort of Jedi mind trick you need to put in action to transform your attitude about sales. And if you’re in business at any level or you want to persuade anyone of anything, you need to get your mind right.
Your survival depends on it.
So here are some suggestions on how to change your thinking about sales and selling that should make things a little less painful and a lot more profitable.