Changing a tire, tying a tie, making pancakes—search engines make it possible to learn any skill in a matter of minutes after a simple “how to” query.
However, this wealth of easily accessible information doesn’t mean that the times of masters and apprentices are over.
Google simply acts as the middle ground between the user and the best craftsman to teach them the tips and tricks of the trade, and it does so by ranking the pages by the number of views, comments, shares and occurrences of the search term you have used.
The top search result is a coveted piece of online real estate for brands; and for many small businesses operating on a limited budget, it’s not a realistic goal.
Content marketing and social media strategies with sophisticated SEO tactics help level the playing field for big international franchises and local neighborhood spots.
Tutorials as an SEO-fueled content marketing tactic don’t get explored as often, but they offer a lot of potential for smaller businesses to get ahead.
Thousands of people are asking questions that relate to your business, and if you can be their go-to source of educational information, they might just consider your product or service.
Source: How to be seen on Google: 5 steps to the top, with SEO
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