The modern world that we live in sees us in the situation of pleasing humans and machines.
But which is most important?
Actually, both are equally important.
In this case, I am talking about your website name or url.
How you present your website domain name is vitally important, for both humans and machines!
But as I finish writing this article, I see that the same applies to your email address and your phone number as well.
The computer’s web browser must have the exact spelling of the domain name for your website.
Just 1 character wrong or out of place means something completely different to the web browser and the internet.
The computer doesn’t try to work out what it thinks that you meant, (although some are starting to head in that direction LOL), it generally does just what you tell it to . . . literally.
So, spelling must be 100% accurate – no exceptions.
If someone reading your website or email address from your business card gets just one letter wrong, they won’t find you.
That’s where it is important to help the humans too.
If your website domain name is rather long, or has an odd mix of characters, make it as easy as possible for people to read them.
In the past, we would just hyphenate the domain name, like this:
But that has gone out of style for a number of reasons, and so we end up with this:
. . . which is pretty hard to read, right?
Use big and easy to read fonts.
I still cannot fathom the use of micro-fonts on business cards !! LOL
Or the use of non-contrasting colours.
Capitalise your domain name.
Web browsers generally do not distinguish between upper and lower case letters in a domain name.
And more significantly, people often do not type the upper case letters anyway.
But they do read them, and it can make a domain name much easier to read.
Simply capitalising the domain name makes it so much easier to read.
Try it now with your domain name . . .
Well, that is quite simple really!
What should you do now?
- Check your marketing materials for this.
- Want some help or ideas? Just contact us at Hotpink Websites now.
The secret of business is to know something that nobody else knows.
~ Aristotle Onassis