Planning your website is much like planning your holiday.
If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it.
Here, I’ll explain the process of planning a (new) website from scratch.
And make that process clear by highlighting similarities with planning a holiday.
Your website is like your holiday
We are all working towards our summer holiday, right?
Our kids have their last month at school and the office is buzzing with holiday destinations.
In the back of our mind, we’re already thinking about that sunny day at the beach this summer.
It struck me how many similarities there are between planning your holiday and planning your website.
Think about it:
Why are you going on a holiday / why are you setting up a website?
What is your destination / what is the main goal of your website?
Where do you want to go sightseeing / what do you want your visitor to see?
Will you be using a travel agency / are you going to build the site yourself?
What is your budget?
I’m sure you can come up with more similarities, but let’s focus on these five in this article!
What are we going to do?
You can set deadlines all you want, if the purpose of your website isn’t clear, you might as well not set up a website.
It’s like planning a trip without thinking about what kind of trip you want to make.
Spending two weeks on a beach is totally different from hiking from mountain top to mountain top.
There are a couple of things to consider up front for your website:
Is your website strictly meant as an online brochure / reference material?
Do you want people to get in touch with you?
Is your website a place to sell stuff immediately (eCommerce site)?
Obviously, there can be combinations of the three as well.
If your website is solely a brochure, don’t mind optimizing the website, if I can be that blunt.
If you only have a website so you can refer people to it for more information, get the cheapest website you can find, make sure to put a logo and some text on it.