In an era when Google’s search wing has evolved with so many new algorithms, you cannot just rank a page with good ‘ol methods like writing great content or getting some comments.
You need to optimize your blog further with proper On-Page SEO techniques and Off-Page SEO optimizations.
To increase your Google rankings you have to have the right ratio of natural backlinks, perfect content with optimized for your target topic, a great website that is Google friendly and nice social signals that show your authority and so on.
The whole optimization process can be broadly divided into on page SEO & off page SEO.
However, in this post, we will not be doing a on page SEOvs off page SEO case study, In fact, we’ll talk about how to optimize your article for the higher rankings with the best on page SEO techniques and that too without voiding any of Google’s quality guidelines.I have a handy ON Page SEO checklist so you can get it printed and gauge your articles for proper white hat blog SEO optimization.
What is On-Page SEO? The Definition
On-page SEO is the process of making your blog post (individual web pages) optimized for search engines so they rank higher and get more clicks (traffic) from the SERPs.
These On-Page SEO techniques include optimizing the text content (meta tags, permalinks, web copy, images etc) and optimizing the HTML (includes removing unwanted codes, mobile friendly site, no iframes, loading time etc.) of the web page.
That was just the gist of the whole game, let’s discuss the whole process about how to do proper on page SEO and make your site totally Google compliant.
What On Page SEO ? Benefits Of On Page SEO Optimization:
Before jumping into the latest on page SEO techniques, wouldn’t you want to know why bother about online SEO marketing when you have tons of other things to do for your business?
The simple answer to this is, through optimizing your site for search engines like Google you can funnel a heck load of traffic from them to your business website.
This stands true for every online business and they invest in SEO efforts no matter they are bloggers, small business website owners, freelancers or big giants like Amazon and Techcrunch. Every form of online business takes the effort to optimize their website for search engines.
Here are the main benefits of on page SEO optimization and why you should consider it: