When it comes to marketing, nothing beats a quality referral from a trusted source.
Developing a strong referral program is vital for many businesses.
Increasingly, online reviews can play a very important part in a vibrant referral program.
We all have experienced the power of a referral, whether it is for our business or from our personal experiences for products and services that we needed.
Referral Marketing is Important
I’ve done this for my business too – I am currently a member of several local chambers, and I’m also a member of a local Business Network International (BNI) chapter.
Let’s be honest, most of us join these groups for the networking and ultimately the referrals that we hope will come.
While these networking groups can be a great source of referrals, I think that many businesses miss a big opportunity by not developing a formal referral marketing program.
It is important to take control of the referral marketing process as it is arguably the most important marketing program that many small businesses can develop.
And even if a business has developed a robust referral marketing program, there is a component that many businesses miss – incorporating and owning the online review process.