A must-read to any growth marketer.
In this article, Brian Balfour (former VP Growth @HubSpot), talks about the growing trend of the professional marketing community to look for quick shortcuts to growth.
This done through hacks, tactics, tips and more.
However, real sustainable growth doesn’t happen from a plug-and-play of an existing hack or solution.
Most growth opportunities are a case and product specific and require mastering a growth marketing mindset and skills.
In the article, Brain Balfour offers a series of principles that will help you developing a real growth marketer mindset.
“learning growth marketing is also learning problem-solving. The best “rules” aren’t shortcuts but a long term investment in integrating the principles of mastery into your career.”
There are many articles discussion the ‘T-shaped’ marketer that was mentioned in Brain Balfour. However, 2 of my favorite posts are Andrianes Pinantoan’s“How to hire a growth marketer” and Brain Balfour’s “How To Become A Customer Acquisition Expert”.
In regarding some current trends in growth marketing, you might also be interested in my latest blog post on “The Hysterical Marketing Phenomenon (and how to avoid it)”.
2. Clearbit’s Playbook for Growth in the API Economy
Estimated reading time: 8mins
A growth case-study of Clearbit, a company focused on building data APIs.
Through their successful growth story, we can learn on building products (APIs) as a growth engine, using products as lead gen and more.
“Each integration is a new endpoint that extends the reach of the product. More endpoints mean more distribution and faster time-to-value for the most popular use cases. It’s a total win-win.”