The facts are in, there is a massive disconnect between what a company puts on Social Media and what their customers want?
The sad part is, what they want is quite easy to achieve.
Research confirms the 3 top reasons people follow your business, (see the infographic) . . .
I say it time and time again, know your customers and create a “Customer Engagement” process that is educated and meets their needs and not yours.
These statistics from Statistic Brain paint an interesting picture between business needs and customer expectations.
Don’t let your business needs leave your customers feeling unloved.
If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring.
Source: No Engagement on Your Social Media Posts? I Know 3 Reasons Why! – Brandit Marketing
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