Customer experience is the area in which both offline and online retail business are focusing right now.
In e-commerce users’ experience is obviously related to technology.
We have talked before about technologies that are currently very well implemented.
For example, we can offer a very well personalized experience to our customers by using cookies and remarketing options.
But that’s not all. Technology is improving quickly. It is offering and will offer even more ways to give our beloved customers more value. In this article you can see some examples of what is going on in e-commerce related to technology:
Let things order for you
Have you heard about The Internet of Things?
Smartphones and tablets aren’t the only things connected to the Internet.
Technology allows us to connect things such as cars, televisions and even fridges to the Internet.
Do you wonder what the point is of having your fridge connected to the Internet?
By doing so, you could order your groceries to the closest supermarket while checking your fridge. And going one step further, your fridge could place the order for you!
If you don’t want it to make such a decision, it can just notify you when your provision of some specific products is running low. Something similar does Amazon Dash Button.
With it, just by pressing a button you can order your favorite product. For instance, you can put it close to your toilet paper, detergent or your pet food and push it when the product is about to run out. There is no doubt it is a great tool to keep customer loyalty.