You would not take out an advert in a newspaper, magazine or TV, or have brochures printed, where you did not in some way, shape or form make mention of your product or service or brand.
And I trust that you would not place such an advert spending much of the content rattling on about something totally unrelated to your product or service or brand or target market.
I expect that you would want to maximise the impact you make in the time and space allocated for the advert, and so get the best value for your advertising dollar.
So why then do some people treat their networking any differently to this?
Is it because they have invested so little money to be at the event?
Do they not value their own time that they are investing to attend?
Most Business Networking Events will give you a set time in which to promote your business to the entire group.
This is usually a limited time, such as 30 seconds, 60 seconds, or as little as 15 seconds.
A few weeks ago, I was at a function where someone spent his allocated 30 seconds telling a mildly humorous joke, and then was exceedingly put out when asked to sit down at the end of 30 seconds without having said anything about his business.
I was at a loss to understand his upset.
He was given the same 30 seconds to promote his business that everyone else was given, and he chose to spend it all telling an irrelevant joke.
He wanted another 30+ seconds to promote his business.
We talked about this last year in a previous post . . .
https://hotpinkwebsites.com.au/business-networking-tips-07
Regardless of where you are, it is vital to learn how to communicate your message quickly and effectively.
Someone reading your printed advertising will give you literally a few seconds to grab their attention before moving on to the next article.
Don’t think that people are any different just because it is a social or business networking situation.
It doesn’t matter whether it is social or business, people are just as anxious to find something that is of interest or benefit to them, to create some point of mutual interest, or to quickly move on to the next person.
So . . .
Get clear on your message.
Practice delivering it so that you are comfortable with it, know that it works and know that it fits the time frame.
If you need to, write it down and read from the script until you are comfortable with it.
In the next post, we will look further at getting clear on your message.
Well, that is quite simple really!
Watch this short VIDEO
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What should you do now?
- Prepare and plan your 30 second talks before going to your networking event.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Or, CLICK HERE if you need a new website – Website Enquiry.
Quote
All the plays that I was trying to write were plays that would grab an audience by the throat and not release them, rather than presenting an emotion which you could observe and walk away from.
~ Arthur Miller
Remember – Networking Tips 16
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