A decade ago, to be in business all that you needed was a business card.
But things have changed. Today a business without a website is generally not taken as seriously as a business with a website.
And the quality of that website is often taken as a measure of the business.
A business with an out-of-date website is like . . .
an executive driving 10 year old Mercedes !
It looked the part 10 years ago, even 8 years ago, but it just doesn’t quite work today.
(unless you are aiming for a specific market and making a specific impression) LOL
However, over the years, one thing remains the same.
Business cards and websites are business tools that must be used and utilised to be effective.
Getting business cards printed and then leaving them in the stationery cupboard never did generate any new or repeat business for anyone.
And in the same way, building a website and then doing nothing with it will not bring you new business.
Like any tool, be it a gardening tool, a mechanics spanner, or a business tool, your website needs to be used in order to produce results.
At Hotpink Websites, we are committed to helping our clients get the most out of their websites after they are built.
We do not just build a website, then hand it over and say “see you later”.
We work with our clients on an ongoing basis to get the most out of their website.
The Technical Stuff
Most business owners need help with managing the techie side of their website … backups, maintenance, upgrades, etc.
This is stuff that you might be able to learn how to do yourself, (with a lot of research) . . . but why would you? It is more important that you get on with running your business, finding new clients, making sales, etc.
It’s like a good friend of mine who, despite all my exhortations to start delegating, continues to work until 2am every day so that he can DIY everything in his business!
And then he complains (tic) about the hours that he has to work . . . LOL
An Attractive and Functional Design
Design is often placed before function to the detriment of a website.
It must look good, AND it must also function well.
A website with all whiz-bang high tech features might show off the technology and/or prowess of the web developer, but it can turn clients away if the website is too hard to use.
Sometimes a client sees one of these super-tech websites and asks if we would build a website like that.
We say, “Yes, we can . . . but we recommend making the site easier for your clients to use.”
Back on business cards . . . if you are redesigning your business cards, PLEASE make sure that the information is easy to read.
Easy to read is a function of design, so make sure you get that right before going to print.
Adding and Updating Content
We insist that this be something that is easy for you to do.
Our websites contain short video tutorial clips to help website owners with adding content to their website. And we are there to help them as well with just a phone call or an email.
Proactive Marketing Strategies
We show our clients how they can generate new business and repeat business with their website, and then help them with setting up these strategies.
This is vital so that you get the most out of your website.
Like the business cards, there is much more to having a website than just getting it made. You should discuss this with your web developer before you get started so that you understand what is involved.
If he or she cannot explain it, or don’t know what you are talking about, then you are probably talking to the wrong person.
There is as reason why some high performance car companies provide driver training to their clients . . . so that the clients get the most our of their new cars, and are able to use them safely and effectively.
We do the same with our website clients! We give full “driver training” and ongoing “road-side assistance” (support).
You should look for the same service in your website provider . . . and you will find that service at Hotpink Websites.
Improving Business Efficiency
With the website software and development teams that we have available, there are many business functions that can be automated – converted from manual tasks that take up your time, (or the time of your team members), to tasks that can be performed automatically by your website software.
This is often overlooked, as many web developers come from a design background and not a business systems and automation background.
There are many examples which we can discuss with you during our initial and complimentary Website Consultation.
Well, that is quite simple really!
Watch this short VIDEO
Tim’s Novelty Business Cards
Pretty Neat Tip: Organize Business Cards
Remember, there are now many ways to automate the conversion of your clients business cards to your electronic contacts database, or even just into your phone.
What should you do now?
- If you want a new website, go straight to Step 3.
- Make sure that you ask the right questions and then go straight to Step 3.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best.
~ Theodore Isaac Rubin
Remember when – All you needed was a business card