Yes, this is my My Rant about Apple
But it really is not just about Apple. It’s about the future direction of the internet and how it will inextricably weave itself into our lives and our cheque books!
(By the way, does anyone remember what a cheque book is ?? !! LOL)
So what is going down . . . . it all started over the last couple weeks when I bought my first iPad (3) and iPhone 5.
It was the iPhone that caused the most problems . . . as Apple have cleverly set things up, it would seem, to NOT be very backwards compatible.
Why? Because it requires iTunes 10.7 which my 2008 model MacBook Pro cannot download without paying to upgrade to the newer operating system, which is probably not such a great idea to do on an older computer.
(Yes – I know it’s an ancient box, and it is getting replaced soon, but that is beside the point.)
SO . . . I discovered that I can still Sync Contacts and Calender using iCloud, with a bit of messing around.
BUT . . . what is the message in this?
Everything is going to the Cloud – whether you are an Apple person or a Microsoft person – that’s where you are headed.
That is now indisputable!
Computing on the cloud has some great advantages over the way that we have done things in the past.
- You can instantly update and access information across a number of devices
- You can access your information anywhere that you have a web browser and internet connection
- Your data is safely managed and backed up for you
- No more worries about your computer crashing and destroying your data
- Much less concern about a virus deleting your hard drive
BUT . . . what is the downside in all this?
You always gotta weigh up the Pros and Cons before deciding how much you like something. (I said – whether you like it or not, because you ain’t gonna have any choice about whether you do it or not in the long run.)
And you gotta ask:
- How secure is my data when stored on a server somewhere that I will never be able to physically see or touch it again?
- The servers have great security, but how can I tell who has access to it?
- Or who has accessed it?
- How private is it really?
- Someone has to control and manage it – and the manager usually has access to lots of things!
- Could my data ever be maliciously or even legally accessed or deleted?
- How much is it gonna cost me?
And that is the big one!
The first Mac Air computers should have been the first warning sign – with limited storage and limited external ports for plugging in extra devices and storage. Everything was set to go wireless.
Right now, they are giving away liberal amounts of cloud storage absolutely free of charge.
[ By the way, at Hotpink Websites we are using SugarSync extensively for file sharing and cloud storage. ]
But once we are all hooked into using computers with no Hard Drive and just enough memory to run the software, and we have no storage alternatives . . . how much will it cost then?
Along comes iTunes Match
So, my next problem was syncing my music – because again, my old MacBook won’t sync to my new iPhone . . blah, blah, blah.
Along comes Apple with iTunes Match with a convenient solution – which will only cost $25 or $35 per year, depending on where you look.
Have a read of the info here and see what you make of it. But make sure that you read “between the lines”.
This is what I am reading – a bit of speculation but let’s read this post again in 5 years time and see what actually happens . . . LOL
- You will not be able to buy-to-own music
- It will be hard or impossible to play music on a device that is not connected to the internet
- You will only ever rent music tracks, possibly even pay-per-play
- Playing music will use your mobile broadband Data, (which is still horrendously expensive here)
- Lending an LP, cassette, CD, DVD, BlueRay, MP4 music track to a friend will not be possible
Having said all that, the tighter they rein in control of music and video, there will probably still be pirates out there fighting to defeat it.
For the record, I do like my Apple products. My concerns are mainly about the direction that the internet is taking computing.
I do think that Cloud computing has many great advantages, and while I painted a rather bleak picture in this article, (because I believe that we need to be aware of where technology is taking us), we are taking advantage of what is being offered now.
NOTE: For the record, “Apple” and the apple logo are TM’s of the Apple Corporation
What should you do now?
1. Check out Cloud computing here at Sugarsync.
2. Want some help or ideas? Just contact us at Hotpink Websites now.
We are what we repeatedly do. Excellence, then, is not an act, but a habit.