Facebook just showed me more reasons to avoid 3rd party email providers!
I was reading a post in Facebook by a local Chamber of Commerce and was interested to find out more.
I clicked on the link to read the article and, sure enough . . .
the link took me to the article, (see below).
BUT !!
The article was not displayed in the website of the organisation.
I was reading the article in the servers of the 3rd party, “monkey based” email provider.
There were some clickable links on the page I was viewing.
- an email address
- a twitter link
- a facebook link
BUT !!
No link back to the organisation’s website.
Too bad if I wanted to
- find out more general information about the organisation, or
- find any other offers or events that they had, or
- subscribe to their newsletters
Because I could not.
Please, please, please . . .
One of the big reasons for sending an email newsletter to your database is to get them back to your website once more where they might see an offer they like or buy something.
So please, please, please . . .
Use an email system that directs your readers back to YOUR website and not to the website of the email provider or elsewhere.
And at Hotpink Websites, that is how we will set up email newsletters in your new website.
Well, that is quite simple really!
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What should you do now?
- When you get started with email marketing, follow the simple rules.
- Want some help or ideas? Just contact us at Hotpink Websites now.
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Quote
I wish that my email wasn’t more cluttered than my closets.
~ anon
Remember – More reasons to avoid 3rd party email providers
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Hi Philip! I have no fundamental reason that mailchimp (or aweber or any other 3rd party) should be avoided, other than sharing your newsletter on social media doesn’t drive new subscribers! It’s a common mistake made. I agree. The idea is that your link takes people to your site, and they have the option to subscribe there. So, in response, I would say, use a 3rd party, but make sure your links are yours, not someone elses! My main concern with on-site newsletters I have seen is that they are very limited with layout options. One of the reasons I like a 3rd party with nice easily customisable great layouts! If you can do both, that’s brilliant! All the best, Krishna
Hi Krishna, I usually go for the solution that is the easiest for the client to use and best setup to drive traffic back to the website . . . and I found that is a newsletter function inside the website.
I see too many email newsletters that do not go back to the sender’s website. cheers . . . Philip
If you looked more closely you would see that the link in FB was set up through a service which was discontinued for the very reason you gave. The issue is not using a 3rd party email service but in fact how that client set up their own links. There is nothing wrong with 3rd party email services per se so long as you use them correctly and not post a link that is in fact your personal version of the email viewed in a browser!
The Chamber who’s logo you’ve shown there doesn’t actually have a website. So you can hardly blame the mail provider for that. 🙂
Fair enough, though I was still wondering what was the point in sending the email 😀
You think that’s bad… I got an email last month from a local Chamber of Commerce that didn’t have the cost of the event, anything about the speaker, and did not provide a link, just a mobile number. While its not ideal I think Mailchimp does allow you to have all the website links and details you want, it’s all in how you set it up. Good point though…
You think that’s bad I was still wondering what was the point in sending the email link because some of them are spam link I have seen is that they are very limited with layout options.