In a primarily digital environment, audiences are clamoring for higher-quality content than ever, accessible through mobile devices.
There’s a preference for free over premium content. So publishers must find a balance between what works in terms of profitability and what users will be comfortable with. In terms of their customer experience.
Advertising is one of the reasons publishers are able to continue to provide content for free.
However, as more users are finding advertising obtrusive, they’re turning to ad-blocking options so they don’t have to see ads. Ads which can admittedly look unattractive, especially with volume.
The Publisher’s Dilemma
If you run a website or application, you may be faced with a dilemma as to how to monetize content.
Unless readers are viewing and clicking ads, revenue potential can be dramatically impacted.