Millennials’ online shopping habits and responses to digital advertising are not all that different from those of Gen X and older shoppers, according to a recent report from Adroit Digital.
The report was based on data from a survey of 1,000 US and Canadian consumers age 18-34 who own both a smartphone and a personal computer
And 500 US and Canadian consumers age 35 and older and who own both a smartphone and a personal computer.
Below, key findings from the survey.
Source: Do Millennials Shop Differently?