Merchandising comes to domain names

Merchandising, the bane of modern society, has come to the internet and domain names
. . . ROFL

That’s right, they are now cashing in on domain names by offering very specific naming options instead of the basic .com and .com.au that we are accustomed to seeing.

.MELBOURNE is live!

Latest announcements include .melbourne

So provided you meet the basic eligibility criteria, you can also register your existing business domain name:

www.<my-business>.com.au

as the following:

www..melbourne

There can be considerable naming and braqnding power in correctly selecting a new domain name.

e.g.

Imagine if your website was

www.limo-driver.melbourne

www.accommodation.melbourne

This is Australia’s first dedicated city domain address and is now generally available without priority registrations for trademark holders.

It is now first come, first served for .melbourne !

And More New City Domains are coming

Many of the most popular new domain names right now are related to cities.

In the article Going global: geographic gTLDs prepare for take-off, the World Trademark Review reported the success of the new city domains.

gTLD = generic Top Level Domains

Português: logo do dominio “.coop”. (Photo credit: Wikipedia)

Some of the newest and hottest include

.LONDON
.BERLIN
.NYC

And the Japanese cities

.TOKYO
.YOKOHAMA
.NAGOYA

And the top South African domain destinations are:

.JOBURG
.CAPETOWN
.DURBAN

.SYDNEY is coming

And of course, other Australia cities are coming. Keep your eyes peeled for .SYDNEY!

More Top Level Domains

If that is not enough, new gTLDs released have included

.GLOBAL
.DIGITAL
.WEBSITE
.BEER
.SURF

To protect a global brand, .GLOBAL should be first.

And if your plans and dreams are in the digital space, then .DIGITAL is the domain for you.

One of the biggest new domains is .WEBSITE which has been hailed as the first true generic domain launched in this new internet saga. It is and ideal alternative to the old .COM.

And for the good times, how can you go past .BEER and .SURF ?

Good idea or good marketing?

So, having said all that, I really gotta ask: is this is a good idea, or just good marketing to sell more domain names ?? LOL

Don’t get me wrong, we sell domain names too, so we stand to gain if you buy more domain names.

But is it really going to add that much value to your business?

Or is it just going to cost you more and confuse the heck out of your customers?

That comes down to a lot of factors; including your company size, aspirations and strategies.

There was a time that there were only a few options and it was pretty easy for your customers to guess your domain name – either .com. or .com.au covered most of the options.

Will all of these great new options just make it harder for people to find you ? ?

I am wondering as merchandising comes to domain names.

When I first read the information, I couldn’t help think that is was just more clever merchandising in a world already gone crazy with merchandising.

What do you think?

Well, that is quite simple really!

Watch this short VIDEO

ICANN New gTLDs (new generic Top Level Domains)

What should you do now?

Consider how a new gTLD could help your business.
Want some help or ideas? Just contact us at Hotpink Websites now.

Or, CLICK HERE if you need a new website – Website Enquiry.

Quote

Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.
~ Winston Churchill