There are hundreds of inbound marketing metrics you can use to evaluate the effectiveness of your business’s inbound marketing plan.
For example: SEO rankings, inbound links, articles published, reach, comments, shares, leads, etc.
How many of them can really indicate how well you are doing in terms of business outcomes (sales & revenue). And help you to improve your performance & profitability?
Measuring Inbound Marketing Results
Here are 5 metrics frequently used by successful businesses to Measuring Inbound Marketing Results. You can use these to upgrade your marketing performance & measure the success of your inbound marketing tactics:
Sustainable growth in organic website traffic, leads, and opportunities
Organic traffic is the traffic you gain when people are finding your website not by paid promotion or direct brand awareness. (e.g. typing in your website’s URL or actively searching for your brand name).
Track how many leads you gain from that organic traffic, and whether those leads actually turn into sales & revenue.
When you track your organic traffic growth, you can see clearly how your content (blogs, links, social media posts, etc.) impact the bottom line. Plus, if you take a look at the trends, you can also have an idea of how quick you are growing.
Level of Social Engagement
Just because someone follows you on social media, doesn’t mean they are engaging with your brand.
You need people to engage with your brand to turn your leads into actual sales for the business.
There are ways you can track how well you are doing regarding social engagement on social media.
For example, in the case of Facebook, it’s relatively easy to track the number of people engaging with your brand by checking the metric “People Talking About This”. This shows the total number of posts to your page wall, likes, comments, etc.
The more people talking about your page the better, as the more updates will show up on the main news feed of your followers.
How Many Leads You Gained from Different Types of Content, Channels, and Initiatives
Get some insights on what type of content is performing the best, as in driving the most traffic, or better, the most leads & sales to your website.
By doing this, you can customise or restructure your inbound marketing plan to fit better with the situation & deliver bigger results.
Percent of Leads with an Inbound Original Source
Converting a consumer into a customer of your business can require many steps or contacts.
You might notice that the point at which the consumer is actually converted is very different from where they first know about your brand.
Thus, it’s important that you know where they first become aware of your business so that you can promote your business even better to the people who are actually interested in purchasing.
This one metric is more about building credibility for your inbound marketing plan.
As you might have noticed, your fellow executives don’t really care much about the number of raw prospects or leads that the marketing plan generated. They only care about sales & revenue. Especially the sales & revenue of the months to come.
Thus, it’s better if you can present to them estimates & forecasts about the amount of contribution the inbound marketing plan will make to future sales & revenue.
Want to learn more about Inbound Marketing, or need help with the tactics for your business?
Contact Hotpink Websites now for new ideas & dedicated support.