If you’re writing posts for your blog, you want an audience.
Nobody wants to perform in an empty room!
Ranking high in search engines by doing your SEO flawlessly will, of course, help.
But you can do more!
In this post, I’ll give you lots of blog marketing tips to make sure your audience will grow and will keep on growing!
Tip 1: Start with a mission
Marketing has to do with increasing the number of people who know and like your company, your products, your brand.
In order to do successful marketing, you should always choose marketing strategies that fit the mission of your website.
Your mission, the thing that makes your company or your website so unique, should always be reflected in the content of your marketing.
Tip 2: Choose marketing that fits your brand
Marketing should also fit your brand. Branding is the way you want to present your company to the world, visually or in the way you communicate.
It could even be in the way you make your products.
Perhaps you want your brand to be hip and young, or you’d rather come across as traditional and solid.
Branding is a matter of personal taste, and most importantly, branding should reflect your mission.
Tip 3: Get to know your audience
The first step in marketing is to find out what your audience looks like.
Who are your visitors?
Where are they from?
Who do I currently engage with with my blog posts?
In order to answer these questions, there are different kinds of research you can do.
Google Analytics could give you some great insights.
And, how about conducting a survey?
Once you have a clear view of what your audience looks like, it’s much easier to reach them on (for instance) social media.
Source: Marketing your blog • Yoast