I’m pretty sure I rolled my eyes the first time I saw a Twitter hashtag show up on my TV.
That’ll never catch on, I thought. Fast forward about seven years, and people are actually ending sentences with phrases like “hashtag-I-told-you-so” and “hashtag-sorry-not-sorry.”
Despite my initial resentment for them, hashtags have become part of social conversation.
They are now essential on platforms like Twitter and Instagram.
Hashtags are an essential part of Instagram marketing.
Since Instagram is one of the most popular and high-engaging social sites, that means that understanding Instagram hashtags and how to use them is crucial.In this complete marketer’s guide to Instagram hashtags, we’re going to look at why they matter, how to create a hashtag campaign, tools to help with hashtag research, best practices, and actual examples of small businesses using Instagram hashtags well.
This guide is perfect for social media experts, businesses who haven’t even set up their Instagram profile yet, and everyone in between.
Why Do Hashtags Matter on Instagram?
Hashtags on Instagram, like Twitter, automatically become links that users can click on.
These links will take them to other public posts containing the same hashtag.
Hashtags can contribute to—or continue—a conversation.
They can also start a conversation between you and your users, which is exceedingly valuable.
Instagram users are exceptionally receptive to interacting with small businesses, making hashtags so important.